In addition, Messina wrote that they're easily accessible with the syntax on Twitter (and now on other social media networks), easy to learn, flexible, and works with current user behavior instead of forcing anyone to learn anything radically new. He wrote that the "channel" concept of hashtags satisfies many of the things group discussions do, but without inheriting the "unnecessary management cruft" that most group systems suffer from. What Makes Hashtags So Great?īack in 2007 when hashtags were a brand new concept, Google's Chris Messina realized the value of hashtags right away. Note that, in order for a post with a hashtag to appear in anyone's search, the post must be public. These hashtags tie public conversations from all different users into a single stream, which you can find by searching for a hashtag, clicking on one, or using a third-party monitoring tool like HubSpot's Social Inbox. ( Read this blog post for more instructions on using hashtags.) You can put these hashtags anywhere in your social media posts: in the beginning, at the end, or anywhere in between. For example, #InboundHour and #ChocolateLovers are both hashtags.
What Does 'Hashtag' Mean?Ī hashtag is simply a keyword phrase, spelled out without spaces, with a pound sign (#) in front of it. Let's explore what a hashtag is, why they're so great, and how they work on Twitter, Facebook, and Instagram. While hashtags were originally made famous by Twitter, they're now used on many major social networks, including Facebook and Instagram. Now, I could swear that the only time I hear it referred to as a pound symbol is when I enter my PIN number to pay my cell phone bill. For a long time, the hashtag symbol (#) was known simply as the "pound" symbol.
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